Firstime is an investor club that invests in new media companies

Our goal is to support new digital businesses, help them gain massive scalability, and transform them into successful and mature companies.

Tel Aviv is the capital of Israel’s “startup nation”, second only to Silicon Valley when it comes to growing new digital local businesses.

Our strategic partners provide both the funds and networking needed for startups in order to become mature firms. The combination of a strong global network with local Tel Aviv ecosystem is a key factor in leading Israel to its next stage: from “startup nation” to a “grow up nation”.

Focus Areas

Digital businesses that use the internet as a main platform for their operation and distribution

The Network Effect

The distance between Israelis is often degrees of separation. A person who gained from the industry gives back

Not Just Technology

The success of an internet company is not solely based on technology

The Post Seed Advantage

You are better at getting your product to market

Bring Me an Israeli CEO

The main barrier to leaping forward is management

Our Team

  • Ilan Shiloah - Managing Partner

    Ilan Shiloah

    Chairman of McCann Tel Aviv.
    Member of the executive board of McCann Erickson Europe.
    Chairman of Matomy Media Group.
    Chairman of The Time.

Ilan Shiloah

Managing Partner
  • Nir Tarlovsky - Managing Partner

    Nir Tarlovsky

    Vice Chairman of The Time.
    First Investor of Matomy Media Group.
    Angel investor for the last 20 years.

Nir Tarlovsky

Managing Partner
  • Jonathan Benartzi Managing Partner

    Jonathan Benartzi

    Latto Co-founder and Chairman.
    Entrepreneur and executive in digital companies for the last 20 years.
    Co-founder of the Itzhak Rabin Center and museum.

Jonathan Benartzi

Managing Partner
  • keren kopilov CFO

    Keren Kopilov

    Former CFO of IPG Reuveni-Pridan.
    15 years experience in financial management.
    Member of the Board of Directors – JDRF Israel.
    Holds a BA in Economic and Business from the Hebrew University in Jerusalem.
    MBA in accounting and financial management from Tel Aviv University and LL.B.

Keren Kopilov

CFO

Our Team

  • Ilan Shiloah - Managing Partner

    Ilan Shiloah

    Chairman of McCann Tel Aviv.
    Member of the executive board of McCann Erickson Europe.
    Chairman of Matomy Media Group.
    Chairman of The Time.

Ilan Shiloah

Managing Partner
  • Nir Tarlovsky - Managing Partner

    Nir Tarlovsky

    Vice Chairman of The Time.
    First Investor of Matomy Media Group.
    Angel investor for the last 20 years.

Nir Tarlovsky

Managing Partner
  • Jonathan Benartzi Managing Partner

    Jonathan Benartzi

    Latto Co-founder and Chairman.
    Entrepreneur and executive in digital companies for the last 20 years.
    Co-founder of the Itzhak Rabin Center and museum.

Jonathan Benartzi

Managing Partner
  • keren kopilov CFO

    Keren Kopilov

    Former CFO of IPG Reuveni-Pridan.
    15 years experience in financial management.
    Member of the Board of Directors – JDRF Israel.
    Holds a BA in Economic and Business from the Hebrew University in Jerusalem.
    MBA in accounting and financial management from Tel Aviv University and LL.B.

Keren Kopilov

CFO
We Invest in Ideas

Companies Portfolio

pixellot
Sports broadcast technology
lookat
Collaboration Cloud for Video Production
even
Adaptive sound Technology
kidbox
Push commerce in kids apparel
talkspace
Therapy for all
logdog
Personal cyber security
appmyday
Virtual event industry. AppMyDay – Sold to Honeybook
playbuzz
Playful content platform
OGGII Kinematic health monitoring
Pet wellness advisor
wannabiz
Online marketing platform for SMB
emaze
Power point killer
brayola
Bre e-commerce crowd platform
clasoos
Digital learning platform

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